About us

Practitioners who build with AI every day.

We are not trainers: we are people who build real products with AI every day and teach only what we apply. What you see in our training comes from our day-to-day work, not from a syllabus.

Lead trainer · Builders

Fran Sánchez

15 years at the intersection of product and artificial intelligence — from the first neural network running on a phone keyboard to ad products generating billions a year at Meta.

“If I don't use it every day, I don't teach it.”

Billion-dollar ad products

Audience Network SDK — led the platform teams in London: from hundreds of millions to $3B a year (1.5× YoY).
Click-to-Message ads — grew the org from 7 to 30+ engineers and the product from inception to $10B a year in 2023.

AI products at global scale

Led the four SwiftKey Android teams inside Microsoft Research — the keyboard passed 100M users by 2019.

The keyboard that brought neural networks to your pocket

First keyboard to run a neural network on mobile devices — used by 45M+ people daily.
SwiftKey helped improve the late Prof. Stephen Hawking's communication system (with Intel); acquired by Microsoft in 2016.

15 yrs

Product × AI

$10B

Click-to-Message yearly revenue, 2023

$3B

Audience Network yearly revenue

100M+

SwiftKey users worldwide

Today: AI trainer & consultant · former VP of Engineering at Trouva · investor and AI advisor to startups like Roostwood and Find The Button.

Luis Miguel Gil
Harness · AI infrastructure
“If it doesn't scale or can't be maintained, it's not worth it.”
10+ years as an SRE/DevOps and backend engineer at Voicemod, Landbot and other startups — now an independent AI & DevOps consultant.
- Leads the technical side of the Claude Code programs — harness engineering and autonomous agents in CI (PR reviews, overnight repository audits) that he runs daily on his own projects.
- Trains teams at startups and established companies in agentic development: what he teaches in the classroom is what he ships in his repos that same week.
- CTO of Roostwood: an LLM copilot embedded in 3D design software — the model emits structured changes and the geometry regenerates deterministically. AI that reaches production and stays there.
- AI and backend engineer at Button: backend and cloud infrastructure from scratch to Google Play and the App Store, with ML in production on small models — chosen for cost, not for hype.
- Previously an SRE and DevOps engineer at Voicemod and Landbot: infrastructure, CI/CD and observability for products with millions of users. He knows where the money hides in a cloud bill.
Daniel Matheu
Cowork · Business programs
“I automate the boring stuff so I can think about the hard stuff.”
15+ years driving company transformation across strategy, finance, data and operations.
- Leads the Claude Cowork programs, where executives and teams learn to apply AI to automate processes and solve real business cases — no coding required.
- CFO at Grupo Trocadero, leading the restructuring of a hospitality group with 11 restaurants, 600+ employees and €40M+ in revenue.
- 5+ years at Grupo Dani García, growing from Head of Data to CFO and interim CEO of its VC-backed food-tech scale-up.
- Previously, business and finance analyst at MediaMarkt Iberia (€2.5B revenue) and strategy & operations consultant at Pronovias (€160M), working with store teams to analyze operations, optimize processes and drive business improvements. Co-founder of the DTC brand Hoem.
Natalia Pérez
Business programs · Loyalty & HR
“People first; the technology follows.”
Entrepreneur and co-founder of Top Benefits Group and Premium Benefits Group — specialists in benefit clubs and employee & customer loyalty.
- CEO and Managing Director of Exclusive Benefits and HR Director — employee-benefit programs for large companies.
- Board member and Managing Director of HR & Communications at Top Benefits Group and Premium Benefits Group.
- 6+ years at Banco Popular — authorised officer, personal-banking manager and secretary to the General Management.
- Broad experience in PR, protocol, events and communications — Grupo Norte, Caixanova, Xunta de Galicia.
Dominic Rohde
Partner, UAE · Business programs
“Hire for curiosity — the AI can be taught.”
10+ years building teams and talent for technology companies across Asia, Europe and the Middle East — based in Dubai.
- Head of Talent at hero.io (LLM-powered agentic crypto search) and Group Head of HR at Coinvesting Holdings (Dubai) — a $500M holding with 100+ staff.
- Co-founder of Andy Pins — scaled it to $350k MRR in 14 months.
- 40+ hires from CEOs to smart-contract and data engineers; previously talent lead at DAO Maker, Minterest and VC Antler. Angel investor in web3 startups.