Marketing teams
Claude training for marketing teams
Content, campaigns, image and video with AI, without writing code.
Your marketing team can ship 3x more.
Content, campaigns, images and video are a marketing team's daily bread — and exactly the kind of work where generative AI, applied with judgement, multiplies what a team ships in a week.
- Marketing and communications teams. No coding required.
- Organizations that want to produce more content and campaigns without growing the team.
- Teams already using scattered generative-AI tools, with no clear workflow.
What you'll learn
Modules, duration and format
- Content generation with AI
- Image and video with AI for campaigns
- AI-powered marketing workflows
- Duration
- 1 day
- Group
- Up to 15 people
- Format
- In-person, in-company (anywhere in Spain) or remote
Methodology
Hands-on, on real cases
Generic courses that scratch the surface, videos nobody finishes and zero impact on real work. Meanwhile, teams that truly know how to use AI do in hours what takes others weeks.
Real diagnosis
We map the team, the stack and the processes, and pick the use cases that actually move the needle.
Hands-on, on your stack
Sessions building agents and automations on your real tools, not toy examples.
You leave applying it
The team walks away with judgement and things working, ready to maintain them and build more on their own.
Who teaches it
Practitioners who build with AI every day
Daniel Matheu
Cowork · Business programs
“I automate the boring stuff so I can think about the hard stuff.”
15+ years driving company transformation across strategy, finance, data and operations.
- Leads the Claude Cowork programs, where executives and teams learn to apply AI to automate processes and solve real business cases — no coding required.
- CFO at Grupo Trocadero, leading the restructuring of a hospitality group with 11 restaurants, 600+ employees and €40M+ in revenue.
- 5+ years at Grupo Dani García, growing from Head of Data to CFO and interim CEO of its VC-backed food-tech scale-up.
- Previously, business and finance analyst at MediaMarkt Iberia (€2.5B revenue) and strategy & operations consultant at Pronovias (€160M), working with store teams to analyze operations, optimize processes and drive business improvements. Co-founder of the DTC brand Hoem.
Price
Contact
Request a proposal
Tell us about your team and we'll send you a tailored proposal.
What's in the proposal?
- Priority use cases for your team
- Recommended program and format
- Calendar and support plan
Common questions
FAQ
How is this different from Cowork Basic + Advanced?
Cowork Marketing is a dedicated day for marketing teams (content, campaigns, image and video with AI); Basic + Advanced covers fundamentals and cross-functional business cases over 2 days.
Is it in-person and in-company?
Yes. We train in person at your offices, in small groups and hands-on, and we travel anywhere in Spain. We also deliver remotely in Chile, and very soon in Colombia, Venezuela and the UAE.
How many people can take part?
We work in groups of up to 15 people, to keep the attention direct and make sure everyone builds.
Do you adapt it to our industry and tools?
Yes. We design the program on your real cases, data and tools — nothing pre-recorded or generic.
How does the proposal work?
After a short call to understand your team, we send you a tailored proposal with cases, itinerary and a support plan.
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